21st Century Pre-War avoids the usual style names

“We wanted the look of prewar buildings,” said Mr. Wolpert, a president of the Stahl Organization, which owns or has a stake in other historic buildings in the area, including the Ansonia and the Apple Bank condos. “We are very sensitive to this look.”

In the last few years, beginning with Robert A. M. Stern’s 15 Central Park West, some new uptown condos have shunned gleaming facades in favor of something more muted.

One of those is the Harrison, designed by Mr. Stern’s firm, whose entrance is steps away from the Laureate, on 76th at Amsterdam Avenue. Indeed, the reddish stone base of the building evokes a number of Romanesque town houses around the neighborhood.

All but one of the Harrison’s 125 units have sold since 2008, said Susan M. De Franca, the president for sales of the Related Companies, which developed it, with just a seven-bedroom unit remaining, for about $10 million.

Another recent example is 535 West End Avenue, a 20-story brick-and-limestone structure completed this year by the Extell Development Company. This building, too, has a rounded corner, and metalwork in spider-web patterns on some windows. Half of its 22 condos have sold so far, according to the real estate Web site Streeteasy.com, including a five-bedroom for $8.6 million.

via On the West Side, New Condos with an Old Look – NYTimes.com.

“21st Century Pre-War Residences,” is splash-screen tag line for 535 West End Avenue, NYC. ‘Prewar’ Apartments, Rising Just Down the Street – New York Times.

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