In Britain, YouGov survey determines the public prefers traditional rather than contemporary buildings

In a YouGov survey to determine whether the public prefers traditional or contemporary buildings, 77% of respondents who selected a design, from a choice of 4, chose traditional architecture over contemporary styles. Only 23% chose contemporary buildings. This is thought to be the first time that a survey has been conducted to find out the people‟s preference in relation to non-residential buildings. The YouGov survey asked 1042 respondents to select a preferred building from a choice of four, in answer to the question; ”Please imagine a new building is planned to be built near where you live. Four different designs are proposed. Please look at the designs below. Which one would you most like to be built near you?” The illustrations show new buildings of a similar height, size and orientation to the street. Two of the buildings shown are highly regarded examples of a very contemporary style and two are traditional in design. 12% declined to make a choice, but of those who did 77% selected buildings numbered 2 and 3 (see image) with just 23% preferring the contemporary buildings numbered 1 and 4 (see image).

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