Imagine that you’re writing an essay about the most important facets of your personality. Do you discuss your personal likes and dislikes, your talents and your ambitions? Or do you talk about your family, your relationships, the community that envelopes you? If you prefer the former, individualistic response, you’re probably a citizen of a WEIRD country – Western, Educated, Industrialized, Rich, and Democratic. This means, of course, that you’re at a bit of a disadvantage when it comes to understanding how most people worldwide think about family, community, and morality. And new research from Virginia and China shows that you’re also likely to be socially – and, most likely, religiously – liberal.
In 2010, psychologists Joseph Henrich, Steven Heine, and Ara Norenzayan published an influential paper entitled “The Weirdest People in the World” in the journal Behavioral and Brain Sciences. A follow-up paper, “Most People are not WEIRD,” soon appeared in Nature. But what were these University of British Columbia researchers talking about? Who was so “weird” that a team of serious psychologists needed to write about them?
via How WEIRD are you?.