Whole Foods Is Repositioning Itself as the Go-to Grocery Store for Everyday | Adweek

Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to grocery store for everyday staples for shoppers on any budget.

The chain will launch pilot stores in Detroit, New Orleans and on Chicago’s South Side in 2013 and 2014 that feature fewer staffers, lower prices, and more frozen and prewrapped food, said Whole Foods co-CEO John Mackey. “For every penny we cut off the price, we reach more people who can afford to shop with us,” he said.

via Whole Foods Is Repositioning Itself as the Go-to Grocery Store for Everyday | Adweek.

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