The findings confirm the stability of earlier research showing the public to dislike modern or atypical styles (Groat, 1982; Devlin & Nasar, 1989; Purcell & Nasar, 1992) and it confirms findings of a large effect of style independent of location of the style (Purcell & Nasar, 1992; Purcell, 1995). It also extends those findings in two ways. First, it shows the results as stable for respondents from two very different cities. It also shows the results as stable for respondents of differing levels of sensation seeking. Both high and low sensation seekers favored the popular styles to the high style houses; and the higher sensation seeking S.F. respondents exhibited a similar pattern of preference to the lower sensation seeking Columbus respondents. It appears that people prefer styles that fit their knowledge structure.
Stamps, Arthur E., III, and Jack L. Nasar. “Design Review and Public Preferences: Effects of Geographical Location, Public Consensus, Sensation Seeking, and Architectural Styles.” Journal of Environmental Pyschology 17 (1997): 11-32.